About SAD
A software company with two sides and one standard.
SAD — Smart Application Developers — turns good ideas into smart, reliable software, for our clients and for the products we build ourselves.
Who we are
A product company that builds for clients
We design, build and run our own software products. We also develop custom software for other companies. Those two sides aren’t separate businesses. They feed each other.
Running our own products teaches us what it takes to keep software fast, secure and pleasant years after launch. Working with clients keeps us close to real problems, real deadlines and real users.
The result: a product company that builds for clients with the same care it gives its own products.
What we stand for
Smart. Builder. Optimistic. Dependable.
Four traits we hold ourselves to — in the code, and in how we talk to you.
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01
Smart
Clear thinking, no jargon. We explain what the software does and who it helps.
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02
Builder
We ship, we show. You see working software early and often, not slide decks.
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03
Optimistic
Energy over hype. We believe good ideas deserve good software, and we say so plainly.
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04
Dependable
On time, on spec. We say what we’ll do, then do it.
The name and the mark
Yes, SAD. It means Smart Application Developers.
We like the double take. We like the work better. Our mark stacks an opening and a closing bracket — the most basic marks of code — into a single S. The amber dot is the spark: the smart idea, a live cursor, a node in a network.
Together they say: we write the code that makes ideas work.
Let’s build something smart.
Whether it’s a new idea or an app that needs a better home, we’d like to hear about it.